Are you ready to grab the best deals during this festival season? With many online sites in the e-commerce business, consumers are now happy to make the most out of them. Here are some important tips that will help you to make smart shopping.

Even though online shopping is at its nascent stage in India, it’s not surprising that brick and mortar retail stores are sweating. Due to the recent Flipkart’s Big Billion Day sale, Government had received many complaints against e-commerce retail policy saying that their business is being affected by such discount sales. Whatever may be the outcome, it is to remember that consumer is the king and online shopping is here to stay.

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Shopping from the comfort of home is gaining momentum and of course, it has its own pros and cons. Frankly speaking, it would wipe out my endless wait at the billing counter. With more and more portals joining the discount war, consumers are killing their time in online window shopping. It clearly shows a big shift in the consumer behavior.

In traditional shopping, the consumer visits the retail store when there is a need of certain thing. However, in online shopping, it’s quite different. Public purchase when they see huge discount on the product. It’s no more a need driven exercise. Here are some basic tips that will help turn your online shopping to a pleasure purchase:

1. Subside the Excitement in You:

Don’t get tempted with the lucrative offers on the portals. It’s really eye candy to see 50-70% discounts but still don’t mind. Click on buy button only when you need it otherwise you may end up developing a store room.

2. Compare Prices:

If you really made up your mind to purchase then be a smart shopper. While purchasing things physically, we often visit two or more stores to find the better deal. The similar approach should be followed while making an online purchase. There are many famous online portals (Amazon, eBay, Flipkart, Infibeam, Jabong, Myntra, Snapdeal etc) where you can cross check prices. Recently, I’ve found websites such as MySmartPrice and Junglee that itself shows comparative prices on multiple portals. There may be many other too in line but it is always advisable to verify them individually.

3. Look for Online Coupons and Cash Back Offers:

There are many coupons available while making an online purchase. You can check them while making a final transaction so that one can get an added discount. These days even banks are offering cash back offers. Last week, I’d observed that popular banks like American Express and Standard Chartered offered 10% cash back and our know desi banks like SBI, Axis, HDFC are also joining the race with 5% cash back making the purchase cheaper.

4. Avoid 9-5 Shopping:

Look for perfect timing instead of flash sale. During discount sales, most of the portals get crashed due to heavy traffic. This may lead to repeated purchase and unnecessary frustration. It is always advisable to shop in the low traffic timings such as early morning or late night. Generally, we get double the internet speed during these non peak hours.

5. Opt for Cash-on-Delivery:

If you are not sure about secured internet banking then it is always better to opt Cash-on-delivery payment mode. It has two benefits. One you will be free from hacker intruding into your account and the other you’ll make the payment only after the shipment gets delivered at your doorstep. This gives an advantage of physically checking the product before making the payment. If you feel that product is faulty then you can return it immediately making a hassle free purchase from the comfort of home.

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